Firms as Price Setters

Module III

Materials are posted as we go. See the Schedule for dates and assessments.

Lecture 5: Winning brands and the price of Cheerios

Reading: 7.1–7.2

Lecture 6: What does it cost to make a car? Scale and the cost of production

Reading: 7.3–7.4

Lecture 7: Who can get away with raising prices? Demand and elasticity

Reading: 7.5

Lecture 8: Steak, ramen, and recessions: Other elasticities

Lecture 9: Sweet spot: Choosing the price and quantity that maximize profit

Reading: 7.6

Lecture 10: The surplus from a sale and who captures it

Reading: 7.7

Lecture 11: Leaving gains on the table: Pareto efficiency and deadweight loss

Reading: 7.7

Lecture 12: Standing out from the crowd: Market power, differentiation, and natural monopoly

Reading: 7.8–7.9; 7.11

Lecture 13: Price wars: Strategic price setting and competition policy

Reading: 7.10; 4.2–4.3; 7.12